Brainbees Solutions (Firstcry) IPO is a book built issue of Rs 4,193.73 crores. The issue is a combination of fresh issue of 3.58 crore shares aggregating to Rs 1,666.00 crores and offer for sale of 5.44 crore shares aggregating to Rs 2,527.73 crores.
Brainbees Solutions (Firstcry) IPO opens for subscription on August 6, 2024 and closes on August 8, 2024. The allotment for the Brainbees Solutions (Firstcry) IPO is expected to be finalized on Friday, August 9, 2024. Brainbees Solutions (Firstcry) IPO will list on BSE, NSE with tentative listing date fixed as Tuesday, August 13, 2024.
Brainbees Solutions (Firstcry) IPO price band is set at ₹440 to ₹465 per share. The minimum lot size for an application is 32 Shares. The minimum amount of investment required by retail investors is ₹14,880. The minimum lot size investment for sNII is 14 lots (448 shares), amounting to ₹208,320, and for bNII, it is 68 lots (2,176 shares), amounting to ₹1,011,840.
Table of Contents
Brainbees Solutions (Firstcry) IPO Details
| IPO Date | August 6, 2024 to August 8, 2024 |
| Listing Date | [.] |
| Face Value | ₹2 per share |
| Price Band | ₹440 to ₹465 per share |
| Lot Size | 32 Shares |
| Total Issue Size | 90,187,690 shares (aggregating up to ₹4,193.73 Cr) |
| Fresh Issue | 35,827,957 shares (aggregating up to ₹1,666.00 Cr) |
| Offer for Sale | 54,359,733 shares of ₹2 (aggregating up to ₹2,527.73 Cr) |
| Employee Discount | Rs 44 per share |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE, NSE |
| Share holding pre issue | 483,349,470 |
| Share holding post issue | 519,177,427 |
Brainbees Solutions (Firstcry) IPO Reservation
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | 75.00% of the Net offer |
| Retail Shares Offered | Not more than 10.00% of the Offer |
| NII (HNI) Shares Offered | Not more than 15.00% of the Offer |
Brainbees Solutions (Firstcry) IPO Timeline (Tentative Schedule)
Brainbees Solutions (Firstcry) IPO opens on August 6, 2024, and closes on August 8, 2024.
| IPO Open Date | Tuesday, August 6, 2024 |
| IPO Close Date | Thursday, August 8, 2024 |
| Basis of Allotment | Friday, August 9, 2024 |
| Initiation of Refunds | Monday, August 12, 2024 |
| Credit of Shares to Demat | Monday, August 12, 2024 |
| Listing Date | Tuesday, August 13, 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on August 8, 2024 |
Brainbees Solutions (Firstcry) IPO Lot Size
Investors can bid for a minimum of 32 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 32 | ₹14,880 |
| Retail (Max) | 13 | 416 | ₹193,440 |
| S-HNI (Min) | 14 | 448 | ₹208,320 |
| S-HNI (Max) | 67 | 2,144 | ₹996,960 |
| B-HNI (Min) | 68 | 2,176 | ₹1,011,840 |
About Brainbees Solutions Limited
Founded in 2010, Brainbees Solutions Limited offers products for mothers, babies, and Kids via its online platform ‘FirstCry’.
Brainbees Solutions (Firstcry)’s mission is to create a one-stop store for parents’ retail, content, community engagement, and education needs. The company offers everything needed for an infant up to the age of 12, including apparel, footwear, baby gear, nursery, diapers, toys, and personal care, amongst others. The company offers products from Indian third-party brands, global brands, and its own brands. The company has an extensive offering for mothers, babies, and Kids with more than 1.5 million SKUs from more than 7,500 brands on its multi-channel platform across categories including apparel and fashion, toys, books, school supplies, diapers, bath and skincare, nutrition and breastfeeding, health and safety, baby gear and maternity wear (as of December 31, 2023).
Brainbees Solutions (Firstcry)’s strong brand awareness and customer trust are reflected in the launch of BabyHug, one of Brainbees Solutions (Firstcry)’s house brands. According to a RedSeer report, this is the largest multi-category brand for mother, baby, and kids products in India, regarding GMV, for the year ending December 2023. Its other key house brands include Pine Kids, Cute Walk by BabyHug, and Babyoye.
According to a report by RedSeer Report, Brainbees Solutions (Firstcry) is the largest specialized online retail platform for maternal, baby, and Kids’ products in the UAE, in terms of GMV, for the year ending December 2023.
For the nine months ended December 31, 2023, and the financial years 2023, 2022, and 2021, the Company had a network of more than 900 contract manufacturers in India and other countries for its house brands, excluding contract manufacturers engaged by Globalbees Brands and its subsidiaries.
As of December 31, 2023, the company employed 3,411 full-time employees and 2,475 employees on a contract basis.
Period Ended |
31 Mar 2024 |
31 Mar 2023 |
31 Mar 2022 |
|---|---|---|---|
Assets |
7,510.38 |
7,119.83 |
6,197.16 |
Revenue |
6,575.08 |
5,731.28 |
2,516.92 |
Profit After Tax |
-321.51 |
-486.06 |
-78.69 |
Net Worth |
3,170.74 |
3,456.26 |
3,527.94 |
Reserves and Surplus |
3,081.74 |
3,367.21 |
3,439.17 |
Total Borrowing |
462.72 |
176.47 |
90.16 |
Key Performance Indicator
The market capitalization of Brainbees Solutions (Firstcry) IPO is Rs 24141.75 Cr.
KPI as of March 31, 2024.
KPI |
Values |
|---|---|
RoNW |
-8.65% |
P/BV |
6.49 |
Objects of the Issue (Brainbees Solutions (Firstcry) IPO Objectives)
The Company proposes to utilize the net proceeds to finance the following purposes:
- Financing of inorganic growth through acquisitions and other strategic initiatives and general corporate purposes.
- Expenses of the Company for: (I) establishment of new modern stores under the “BabyHug” brand; and (II) establishment of a warehouse in India;
- Expenditure on lease payments for existing identified modern stores owned and operated by the Company in India;
- Investments in its Subsidiary Digital Age for (I) setting up new modern stores under the FirstCry brand and other house brands of the Company; and (II) lease payments for the existing identified modern stores owned and controlled by Digital Age in India;
- Investment in Subsidiary FirstCry Trading for overseas expansion by: (I) establishment of new modern stores; and (II) establishment of warehouses in KSA;
- Investment in Subsidiary Globalbees Brands for the acquisition of an additional stake in its Subsidiaries;
- Sales and marketing initiatives;
- Technology and data science costs, including cloud and server hosting costs; and
- Financing of inorganic growth through acquisitions and other strategic initiatives and general corporate purposes.
Brainbees Solutions (Firstcry) IPO Review (May apply)
[Dilip Davda] The company enjoys parenting mothers first choice as it has products for kids from the -9M (conception) till the age of 12 years and also lot more products for mother’s care. It has posted losses for the reported periods despite its rising top line and number of stores internationally. Based on its negative earnings, the issue is priced at a negative P/E. Well-informed investors may park funds for the long term.
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